Talitha Watkins

Watkins is president and head of ColorCreative – a management and production company, founded by Issa Rae and Deniese Davis with the mission of delivering women and people-of-color creators’ representation to build career-defining brands through ownership, commercial success, and visibility amongst the multicultural community and industry.
Formerly a Motion Picture agent and cultural executive at leading agency Creative Artists Agency (CAA). Watkins is based in LA and represents producers, writers, directors and actors. Additionally, Watkins helps build out CAA’s multicultural business and capabilities.
Watkins spent seven years as VP of multicultural marketing at Universal Pictures, where she worked across all marketing divisions, to maximize the studio’s outreach efforts to African American audiences. While at Universal, she worked on numerous films, including multicultural blockbusters and the success of African American films.
Prior to Universal, Watkins was an assistant general manager with Telepictures Productions, Inc. and oversaw operations, sales, and marketing for five female-focused digital properties in the Warner Bros. portfolio. Watkins is a board member of the WIF, Saturday Morning, and Made in Her Image organizations. Watkins received her B.B.A. in Marketing from the Fox School of Business at Temple University. She lives in LA with her daughter, Selah.