Sophie Ferron

Award-winning founder and president of Media Ranch, Ferron has 30+ years- experience, including a decade as format giant Endemol’s exclusive sales agent in French Canada. Co-based between Los Angeles and Montreal, Ferron is a 2nd-generation producer, helped pioneer the unscripted format business in North America and leads Media Ranch in the creation and sale of unscripted format IP, solidifying its worldwide expertise status. Internationally, Ferron speaks often at major industry events.

Ferron is an Advisory Board Member of FRAPA (Format Rights & Protection Association); an elected Member of the International Emmys (IATAS), and a Rose d’Or & International Emmy Awards juror.

During her career Ferron sat on Board of Directors of Quebec’s SODEC; was a Banff World Media Festival French Advisory Board member and former President, Association des Studios d’enregistrement du Québec. Prior to creating Media Ranch in 2008, Ferron held senior management positions with TQS, Technicolor and Astral Media.