Lauren Anderson

Anderson is the head of AVoD original content and programming for Amazon Studios, overseeing all programming, including creative development, production, licensing, scheduling, research, and strategy for Amazon Freevee and Prime Video’s ad-supported FAST linear channels. Additionally, Anderson oversees the unscripted programming strategy across all of studios, including SVoD and AVoD programming.

She joined Amazon Studios in 2019 as the head of strategic content, managing such series as the Savage X Fenty Show for Prime Video. In 2020, she became co-head of content and programming for IMDb TV (now Freevee). Early accomplishments for Freevee included bringing the iconic Judge Judy Sheindlin to a streaming audience, shepherding Amazon’s first partnership with prolific creator Dick Wolf—his only half-hour crime procedural—and developing the AVOD spinoff of Prime Video’s longest-running series, Bosch. In 2020, Anderson was named to Next TV’s The Watch List as well as Business Insider’s AVOD Industry Leaders, and in 2021, was named as one of Broadcast & Cable’s Wonder Women.

Before joining Amazon, Anderson was the chief content officer (CCO) for Indigo Development and Entertainment Arts, the joint venture studio between NBCUniversal and Snapchat, helping to launch Snap Originals on the Discover platform.

Previously, Anderson was senior VP of primetime programming at NBC Entertainment. It was this work that saw her named by Variety as one of “Hollywood’s New Leaders.” During Anderson’s time at NBC, she worked at both the studio and network, developing and/or shepherding series including The Office, The Good Place, A.P. Bio, Parks and Recreation, The Carmichael Show, and the musical drama Smash. Her work at NBC also included oversight of several nontraditional offerings, including a multi-season live scripted series. Anderson began her career at NBCUniversal as an entertainment associate.

Prior to joining NBC, Anderson served as an executive at the National Basketball Association in New York City. Anderson began working at the NBA as a summer intern while earning her Bachelor of Arts degree from Columbia University. Although based in Los Angeles, Anderson will always call Ohio home.