Flavio Morales

Morales has served as executive vice president, Endemol Shine Latino, U.S. Initiatives, since November 2015.
Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace.
He’s currently serving as an executive producer on The Beautiful Lie, Endemol Shine Boomdog and Cholawood Production’s upcoming series starring Kate Del Castillo for streamer Pantaya and the third season of LOL: Last One Laughing for Amazon Prime. And he recently was an associate producer on Endemol Shine Boomdog’s acclaimed drama series Nicky Jam: El Ganador for Netflix.
Prior to joining Endemol Shine Latino, Morales was executive vice president at BIG VIDA Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film Como Un Sueno.
Previously, Morales was a top programming executive at NBCUniversal’s Telemundo’s cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network’s bilingual/millennial programming mix of series including hits like I Love Jenni, Fugitivos de la Ley, and Larrymania. While at mun2, Morales helped lead the network to the top of the U.S. Hispanic cable network ratings, ending Galavision’s 30-year run.
In 2008, Morales was honored with a prestigious NAMIC Vision Award, which celebrates and recognizes the cable industry’s commitment to quality and diversity, and in 2009, he was selected as one of Multichannel News’ 40 Under 40 visionaries. In 2006, Morales won a Peabody Award for his work on the documentary, For My Country? Latinos in the Military.
Morales, a Los Angeles native, began creating programming for bicultural Latinos in high school when he created ILLEGAL Interns, a public access show in East LA, which showcased music, film, poetry, comedy and political activism. The show received critical acclaim and its programming was displayed at The Geffen Museum of Modern Art.