Bryan Mu

Mu is SVP, research & insights, Universal Studio Group (USG). In this role, Mu serves as the lead research and analytics executive responsible for global marketplace analysis, strategic planning, and audience insights for Universal Studio Group. He reports to Pearlena Igbokwe, chairman, USG.

Previously, Mu served as SVP, content and cultural insights, NBCUniversal Cable Entertainment and Studios, where he oversaw research for NBCUniversal’s Cable Entertainment content portfolio (USA Network, SYFY, Oxygen, E! and Bravo) and Universal Content Productions (UCP). He was a key contributor to award-winning series, including USA’s Mr. Robot and The Sinner, the critically acclaimed Resident Alien, and The Umbrella Academy for Netflix.

Prior to joining NBCUniversal, Mu was VP cable research for Sony Pictures Television. He consulted executive producers on ratings performance, competitive positioning and marketing activity for series such as Breaking Bad, Community and Damages.