As senior VP/GM, FAST channels & VOD sales, Anderson leads BBC Studios’ FAST and catalogue VOD sales initiative, developing audience and platform relationships and serving a dynamic selection of channel brands and content packages across North America and Latin America, EMEA, and beyond. She oversees business development, programming, marketing and sales efforts, aimed at developing meaningful paths for library content distribution and ad-based revenue generation.
With over 15 years of experience within BBC Studios, Anderson has held a number of leadership roles, most recently as GM, FAST Channels, where she was responsible for negotiating the company’s first FAST and AVOD deals with Pluto TV, The Roku Channel, Samsung TV Plus, and Amazon Freevee, among others. Throughout her career, Anderson has focused on unearthing opportunities for BBC Studios to expand its footprint in North America and LatAm, by executing deals to increase the reach of the company’s content and products in the digital space. She was instrumental in establishing BBC Studios’ global EST business, working with Apple, Amazon, Samsung, Sony, Vudu, and more to launch content, develop insights tools, and develop industry leading marketing campaigns, and contributed to the development of BBC Studios’ SVOD and AVOD short form businesses.
