Meredith Gertler, executive VP, global content strategy, planning and analysis working across HBO and Warner Bros. Discovery’s streaming products, including HBO Max and discovery+ is the latest leading executive to be announced for Content LA.
Gertler will discuss the Max platform, launching May 23, and how it will assemble and showcase the best in category content across genres to serve as the leading global streaming destination for quality content for everyone in the household. She’ll also delve into Max’s merchandising and curation strategies, offering insights into how the streamer will couple human curation and machine learning to deepen viewer engagement across a variety of genres. And lastly, Gertler will explain how Max is tapping into data to strengthen its programming offering.
You can find further details about Content LA, including Earlybird Registration rates by CLICKING HERE.
Speaking at Content LA:
Don’t miss this opportunity to hear from leading scripted and unscripted executives and creatives and connect with the most progressive players in the global content business.
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Gertler joins other confirmed speakers:
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The Content LA agenda will be announced next week.
Content LA is moving in alongside LA Screenings Independents at the Fairmont Century Plaza this year, providing enhanced meeting environments. Up to 2000 delegates are expected across the two events.
